Outstanding & Accessible
- Enabling people with a life-limiting illness across our communities to live and die well in the place they feel most comfortable.
 - Enable people affected by death and dying to access effective support when they need it.
 - Provide training, advice and support to individuals and care settings on how to deliver outstanding palliative and end of life care.
 - Empower our communities to talk about death and plan for their future care needs.
 
Strong & Sustainable
- Secure the income we need to deliver and grow our services.
 - Develop our use of data, knowledge, and local insight to innovate and continuously improve our services.
 - Ensure our organisation is governed, led, and managed effectively.
 - Embrace environmental sustainability by using resources thoughtfully.
 - Provide high-quality facilities, services and information.
 
Inclusive & Empowering
- Value the contributions of our staff, volunteers, supporters and partners, working together as one “Team Hospice”.
 - Recruit and retain exceptional people and support them to excel together.
 - Embrace equality, diversity and inclusion.
 - Empower our communities and those using our services, to have their say on the services we offer.
 - Work with our partners, using our knowledge and expertise to make a difference locally, regionally and nationally.