Our Strategic Objectives

Outstanding & Accessible

  • Enabling people with a life-limiting illness across our communities to live and die well in the place they feel most comfortable.
  • Enable people affected by death and dying to access effective support when they need it.
  • Provide training, advice and support to individuals and care settings on how to deliver outstanding palliative and end of life care.
  • Empower our communities to talk about death and plan for their future care needs.


Strong & Sustainable

  • Secure the income we need to deliver and grow our services.
  • Develop our use of data, knowledge, and local insight to innovate and continuously improve our services.
  • Ensure our organisation is governed, led, and managed effectively.
  • Embrace environmental sustainability by using resources thoughtfully.
  • Provide high-quality facilities, services and information.


Inclusive & Empowering

  • Value the contributions of our staff, volunteers, supporters and partners, working together as one “Team Hospice”.
  • Recruit and retain exceptional people and support them to excel together.
  • Embrace equality, diversity and inclusion.
  • Empower our communities and those using our services, to have their say on the services we offer.
  • Work with our partners, using our knowledge and expertise to make a difference locally, regionally and nationally.